Social Psychologist
Professor of Behavioral Science and Marketing
Research areas:
Motivation
Decision Making
Social Cognition
PROFILO: http://faculty.chicagobooth.edu/ayelet.fishbach/research/
CV: http://faculty.chicagobooth.edu/ayelet.fishbach/research/ayelet.fishbach.pdf
Published Works: http://www.lib.uchicago.edu/e/busecon/busfac/Fishbach.html
GOOGLE SCHOLAR: http://scholar.google.com/citations?user=-vIQsasAAAAJ&hl=en
